Internet marketing is the process of advertising, promoting and selling products and services using medium such blogs, website and social media platforms.. It is the act of promoting , selling and providing services and products online.
It’s a strategy that most companies are adapting so as to fit and remain relevant to the changing trends in the technological environment. The benefits companies derive from internet marketing are as follows.
Global Customer Reach
As a marketing tool one reaches out to many people since almost everyone is accessible to internet. One can sell goods in any part of the country without necessarily setting up distribution outlets. E-Marketing is not based to a single geographical area.
Internet marketing is less costing compared to offline marketing. This is because one is not subjected to paying for rent, commuter allowances and commissions. Also there is less inventory cost because stock is ordered on demand. One is not required to set up any physical office or store and recruit staff. Hence,the costs of hiring employees and paying salary is reduced.
Customers can inquire about a product or service offered wherever they are at their comfort zones. Products are delivered at a customer’s convenient location. Business is conducting any time, and hence one shouldn’t be worried about working hours. In offline marketing, one has to make all the advertising fee regardless of the final achievement of the advert. Nonetheless in online marketing, the qualified clicks and ads are paid for. This assist in making financial plans and gain profits.
Creation of a product brand is easier as one gets to customize an image with uniqueness and purchasing preferences of the target customers. When the online marketing is well strategized, one has a good opportunity to reach out to a large group.
An effective and good customer services can be offered. Emails and messages are sent to active customers thanking them for giving you a chance to serve them, special offers, honouring transactions made and any other relevant information about the product or service. In addition, customers are given a chance to provide their view on the product. Customer involvement in matters concerning the product or service helps them feel part and parcel of the business and what they have to say matters.
Saves time when advertising, promoting and selling a product since one addresses many customers at one given time. Compared to offline marketing,it is speedy.
Online marketing is all about the type of content you are creating. The purpose of content of your business is to raise awareness of your business to your customers but not to give you profits right away as most people think. Great content solves problems like ignorance in the part of customers and get them to know what is relevant to your business and them.